For more than 100 years, Rotary has united leaders who are committed to using their expertise to take action and improve their communities. Awareness of Rotary is high. But public understanding of who we are, what we do, and the value we bring to communities is concerning low. When we tell our story in ways that help people everywhere understand what Rotary does, how we’re different, and why our work matters – Rotary will reach its full potential.

 

 

NEW! Voice & Visual Identity Guide 2.0

Do you have questions about writing in the Rotary voice? About creating and using your club logo? Rotary’s Voice and Visual Identity Guidelines provides essential information to help you speak, write and design communications materials in one Rotary voice. Voice & Visual Guidelines and Visual Identity at a Glance, a short, summarized version have been updated and are now available for download.

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NEW! Learning Center Courses: Rotary Brand and Public Image

Rotary’s newest self-paced learning modules, The Rotary Brand and Rotary’s Public Image are ready for prime time! Take these courses to learn about benefits of a consistent and recognizable brand, and how you can support and strengthen our brand and help us to engage and attract more members, donors and partners.

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