Dear fellow Rotarians - August is Membership and New Club Development Month, so I would particularly like to welcome all new Members into Rotary District 9400. As we start our second month of our Rotary year, it is imperative that we refocus our approach to membership. We are all aware that “Membership” is the number one ‘Internal’ priority of Rotary International. Membership is the responsibility of every Rotarian in a club and our district as we’re tasked to embrace RI President’s call of “Each-one-bring-one, and keep-one”. The issue of membership has two basic challenges;

1. How do we get them to join us? (Recruitment)

2. How do we keep them from leaving through the back door? (Retention)

The theme for 2022 - 23 is IMAGINE ROTARY

The issue of recruitment is and always has been the “lifeblood” of any club. However, many times, we as Rotarians, make this process more difficult than it really is. It is just that simple, because each and every one of us has one friend, associate, business partner that we trust and could recommend to Rotary. Our strategy has to reflect the changing times, attitudes and activities that are of interest to our membership. We have been given options (the tools in My Rotary) to have more flexibility in the way we run our clubs, as such, it has never been so easy and encouraging to be vibrant in our club activities. Off course in doing so, we have to be guided by our guiding principles and core values of:

  • Fellowship
  • Integrity
  • Diversity
  • Leadership
  • Service

The number of members in our clubs, retained and recruited, is an important measure of our strength in service, but so are funds we donate to fuel that strength and the number of projects and volunteer hours we render. We have to continue celebrating ourselves and our successes as people of action in “service above self”.

We have to be able to “Tell Our Rotary Story”, says RI President, because, “Our brand is more than just the logo and the words that follow it. It is a symbol of trust … of hope” (Zone Director Patrick Chisanga”). It is the essence of who we are and what we do, therefore strengthening our clubs and membership will help us tell that story in a compelling way and attract like-minded people like ourselves to join.

Read more in the District 9400 DG Newsletter August 2022 Issue